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Tokyo (ANTARA News/Asia Pulse) - Japan's Zensho Co.'s (TSE:7550) group operating profit likely surged 60 per cent on the year to around 9 billion yen (US$100.08 million) for the nine months ended December 31, lifted by an improved cost-of-sales ratio due to lower ingredient prices.

Sales rose an estimated 6 per cent to 245 billion yen, pushed up in part by the Hanayayohei Japanese restaurants it acquired last fiscal year. And the company stepped up store openings for its mainstay Sukiya beef bowl chain.

Same-store sales fell, apparently because wage cuts kept many prospective customers at home. But Zensho's tactic of luring them back by slashing the price of its regular-size beef bowl to 280 yen in December paid off, and customers are starting to return.


Source:
Business in Asia Today - Feb.10, 2010
published by Asia Pulse

Editor: Ricka
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