Mereka bahkan menjadikan BTS sebagai salah satu dari tiga sosok untuk edisi "the Next Generation Leaders".
Melalui akun Instagramnya, pihak TIME memuji BTS sebagai terobosan baru, yang disukai tak hanya penikmat K-pop di Asia tetapi juga barat.
"Beyond the Scene (BTS) - merupakan terobosan baru, musisi Korea pertama tampil di stadion Amerika. Hanya satu personel mereka, RM, yang fasih berbahasa Inggris, dan sebagian besar lagu mereka dalam bahasa Korea," tulis mereka.
Like the Beatles and @onedirection before them, @bts.bighitofficial serves up a mania-inducing mix of heartthrob good looks and earworm choruses, alongside dance moves in the vein of @nkotb and @nsync. But the band—whose name stands for Beyond the Scene—is also breaking new ground. Not only is BTS the first Korean act to sell out a U.S. stadium (to say nothing of the records they’ve set across Asia), but they’ve done so without catering to Western audiences. Only one of their members, RM, speaks fluent English, and most of their songs are in Korean. The group is also preternaturally adept at leveraging social media, both to promote their music and connect with their fans. And although BTS has idol elements—the slick aesthetics, the sharp choreography, the fun-loving singles—they also embrace their flaws. “Even if there is a language barrier, once the music starts, people react pretty much the same wherever we go,” says Suga. “It feels like the music really brings us together.” BTS is one of the three TIME International covers showcasing the Next Generation Leaders. Read more on TIME.com. Photograph by @nhuxuanhua for TIME
A post shared by TIME (@time) on
Menurut TIME, BTS mampu memanfaatkan media sosial untuk mempromosikan musik mereka sekaligus sarana penghubung mereka dengan penggemar.
Tak hanya itu, RM, Jin, J-Hope, Suga, Jimin, V dan Jungkook memiliki elemen idola - estetika yang apik, koreografi yang tajam, single yang menyenangkan untuk didengar.
"Bahkan jika ada hambatan bahasa, begitu musik dimulai, orang-orang bereaksi hampir sama di mana pun kami pergi," kata Suga dalam suatu kesempatan.
Baca juga: BTS umumkan tur konser empat kota Asia
Baca juga: Sebarkan Korean Wave, BTS akan dapat penghargaan dari pemerintah
Pewarta: Lia Wanadriani Santosa
Editor: Fitri Supratiwi
Copyright © ANTARA 2018
